Get In The Kitchen Bitches

5,000 BIT@HES ARE IN THE KITCHEN

Edgy, humorous cookbook “Get in the Kitchen, BIT@HES!” sells  5,000 copies 

CHICAGO, IL (Jan. 28) The hit movie “Julie and Julia” was a box office success, but more than 5,000 aspiring chefs were looking for an edgier motivation to get in the kitchen. Or maybe, they were simply looking for a one-of-a kind Valentine’s Day present.  Since its release in August of 2008, Whipped & Beaten Culinary Works announced today it has sold more than 5,000 copies of its flagship cookbook, “Get in the Kitchen, BIT@HES!”

“I swear! My mother didn’t buy them all,” said Jason Bailin, author and President of WBCW Inc.  “People are taking notice.  Not only does the cookbook offer great recipes, but customers appreciate the humor. They are buying copies not only for themselves, but for the bit@hes they call friends as well.  In November and December, we sold over 2,600 copies and the average order was two books per customer.”

 Get in the Kitchen, BIT@HES! takes on a new and hilarious approach to the traditional cookbook.  Entertaining the reader, rather than simply presenting recipes, Get in the Kitchen blends the humor of a small gift book with the functionality of a cookbook.  Using sarcasm and comedy, the book ventures to help the reader create multi-course meals and understand what foods work well together.  Three unique features are:

• Each recipe is accompanied by a “Sides and More” (S&M) section that shows the reader what appetizers, sides, and salads work well with the selected entrée.
• Each recipe is rated on a beginner friendly scale to show the reader which recipes would fit his skill level.  The levels are labeled with an edgy and sarcastic description.
• Each recipe is followed by the “Words of Wisdom” section which explains to the reader why the recipe tastes good and goes beyond simple instruction.

 

In addition, chapters like “So, Too Damn Lazy to Start From Scratch, Huh?” will teach the reader how to use everyday packaged items to create amazing meals.  Clever recipe names will have people saying to their partners, “Let’s make ‘Lick My Boots Lamb’ tonight’” or “How about we try ‘Miso Honee Stir Fry’ for dinner.”

 “I was tired of all of the cookbooks written by cheerful, wholesome chefs who just make you want to smack them in the face with a frying pan.” said Bailin.  “I wanted to come up with a new kind of cookbook that had some personality, some teeth to it.  I knew if I succeeded, a person would actually enjoy reading it and not simply flip through it to find a certain recipe.  And, if I say so myself, I did a bang-up job.”

 In short, the book is poised to revolutionize the driving factors in the cookbook purchase decision.  It asks:  Who says cookbooks need to fit one mold? Just ask one of its fans:

 “This cookbook was the funniest thing I have ever read, and the author is so handsome—and single too!” – Jason’s Mother

 

  About Whipped & Beaten Culinary Works, Inc.

 Whipped & Beaten Culinary Works, Inc. (http://www.bitchcooks.com) aims to revolutionize the traditional cookbook by introducing to the market, a series of humorous texts designed to be functional as well as entertaining.  Whipped & Beaten Culinary Works, Inc. is based in Chicago, IL and was established in 2008.

This entry was posted on Thursday, January 28th, 2010 at 9:58 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.